Marketing managers need creative, analytical, and leadership abilities to manage the marketing function of the business enterprise. The Marketing Major addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands in different countries and cultures. The marketing major includes a foundational marketing course upon which further study in the areas of buyer behavior, advertising, marketing research, and international marketing is based.