The Bachelor of Science in Business / Communication degree program is designed to develop the knowledge and skills for effective communication within the business environment. The communications specialization focuses on the development of professional competencies and values in such areas as public relations, communications theory, communication law and ethics, mass communication, media and advertising, and electronic publishing. In addition to the BSB business entry coursework, the Business Communications major stresses skill development in the areas of communications law, accounting and finance analysis, computers and information processing, general marketing, and macro-economics.