Can you change buying behavior? Every product and service requires people who know how to spot potential buyers and motivate them to make a purchase decision. If you like that kind of challenge, you’re ready to take on the marketing degree programs at Berkeley College.

Business Administration - Marketing (B.B.A.) and Marketing (B.S.) – These programs help you understand the global dynamics of increasing competition and why it requires companies to employ well-educated professionals to implement effective marketing programs to market goods and services throughout the world. In addition to gaining a broad background in business administration, you will explore new product introductions, advertising, market research, and promotion.

Business Administration - Marketing (A.A.S.) – This major provides you with an understanding of the marketing process and its role in domestic and international business environments. Courses are designed to develop your abilities to analyze, plan, implement, and control the creation of demand among targeted buyers.

Berkeley College also offers students the opportunity to broaden their experience and study overseas while earning academic credits. Graduates of the Berkeley College marketing programs are employed in a variety of industries, and may work in such areas as advertising, product development, customer service, and public relations.