Can you change buying behavior? Every product and service requires people who know how to spot potential buyers and motivate them to make a purchase decision. If you like that kind of challenge, you’re ready to take on the marketing degree programs at Berkeley College.

Business Administration - Marketing (B.B.A.) and Marketing (B.S.) – These programs help you understand the global dynamics of increasing competition and why it requires companies to employ well-educated professionals to implement effective marketing programs to market goods and services throughout the world. In addition to gaining a broad background in business administration, you will explore new product introductions, advertising, market research, and promotion.

Business Administration - Marketing (A.A.S.) – This major provides you with an understanding of the marketing process and its role in domestic and international business environments. Courses are designed to develop your abilities to analyze, plan, implement, and control the creation of demand among targeted buyers.

Berkeley College also offers students the opportunity to broaden their experience and study overseas while earning academic credits. Graduates of the Berkeley College marketing programs are employed in a variety of industries, and may work in such areas as advertising, product development, customer service, and public relations.

The business world is global with exciting opportunities for you in many different positions. Berkeley College's broad-based Business Administration degree programs provide insights into how the business world works while allowing you to focus on your special interests.

Marketing - Explores new product introductions, advertising, market research, and promotion.

Our Business Administration (B.S.) degree program is an advanced course of study that strategically balances academic preparation, professional training, and hands-on experience. Throughout the curriculum you will find an emphasis on creative problem-solving, team-building, presentation skills, cultural diversity, cross-cultural communication, forecasting, strategic planning, the Internet, and those computer applications widely used in today's professional environment.