Marketers provide the link between businesses that have goods and services to sell and customers who want to purchase them. The marketing process involves a variety of activities, including research, strategic planning, product development, sales management, and marketing communications. Students in the Bachelor of Business Administration - Marketing program offered by Baker COwill participate in active learning and demonstrate an understanding of basic business principles using case studies, business simulations; use computer technology and demonstrate communication skills in preparing spreadsheets, writing reports, analyzing business problems, and preparing professional presentations; develop and demonstrate ethical values, a global perspective, and human relations skills through individual and team activities in class and in business situations. This degree offers a solid background in the concepts of marketing and business. A marketing degree can lead to a career in such areas as marketing management, marketing research, personal selling and sales management, retail merchandising and management, and promotional strategy and management.

Age 21+ (except residents of MI). U.S/Canada Only. Baker welcomes diversity among its student population, yet recognizes the special needs presented by International students. Students from countries other than the U.S. and Canada should contact Baker directly at 1116 West Bristol Road, Flint, MI 48507-9843, US.